May 2011
10 posts
"I literally use it every time I want to order...
There was a great article in the Boulder Weekly newspaper at the end of last week about HungryBuffs.com, about “ordering your food online in Boulder” Colorado. HungryBuffs is a great site, and the guys have done a ton of work to really build up the market out there. The proof of their success is in what people think about the site: “I literally use it every time I want to order...
Running your own local website
Running your own local website is not an easy thing to do unless you have the right business partners to complement your skill sets. There was an article on EditorandPublisher.com that describes how to run a localized site perfectly and it complements what LocalUp provides to its licensees. Their articles focuses more on local news sites, but the points that are made in the article apply to...
The Future of (LocalUp) Advertising is Integrated
tl;dr – With LocalUp, the content is the ad, and keeps things authentic. 20% CTR. Yeah, that’s right. Integration with online ordering makes the whole experience seamless. In a post on TC by Mark Suster from GRP Partners titled “The Future of Advertising Will be Integrated” found here, Mark makes the case that he believes the future of advertising (especially online) is one that helps make...
How to overtake a major brand as the little, local...
Given the nature of the localup business model, to date we’ve spent a lot of time in college towns. We try to get involved in our markets as much as possible and one of the ways we do this is by connecting with other local entrepreneurs. If there’s an organization for student entrepreneurs, we make sure to get involved with it. This is great because it gives us an opportunity to...
.NET (and we're hiring!)
There was a great article about building a startup on Hacker News over the weekend. It caught my eye, not because of the startup part, but because of the robust defense of .NET.
There was some talk a little while back about how .NET killed MySpace. An interesting theory, but a little hard for me to swallow. MySpace has misstepped in a lot of ways, but using .NET wasn’t one of them.
Ruby and...
Surveying the online food ordering space
Online food ordering has gathered a lot of media attention recently, thanks to an increasing number of players in the space, strong growth trends, and the amount of money that has been raised by several companies in the industry. I’m going to take a quick look at a couple of the companies in the space – GrubHub, which has recently raised a lot of money and has decent momentum, and CampusFood...
The Importance of Hyper-Local Marketing
This past week, we conducted a training week at our offices in Baltimore and it went very well. One discussion went particularly well and I learned a lot from the new class of LocalUp licensees. The discussion I’m referring to had to do with marketing a brand and how to do it in a hyper-local market and why tailoring the marketing plan to each market is key. While discussing different...
Online2Offline Commerce - LocalUp's Core Business...
We were talking about this article in the office the other day – http://tcrn.ch/9612eX – it’s from the summer, but just as relevant as ever. The article discusses exactly what we here at LocalUp, and our local licensees, have been taking advantage of for quite some time… connecting consumers with local restaurants through the internet, and subsequently capitalizing on those online...
Media Companies Transition to Digital
Since starting to work with media companies, I have learned a lot about what these companies do well and what they don’t do well. It’s unique in that I have never had the opportunity to work in a corporate environment and I see things from strictly an entrepreneurs perspective. With this said, my thoughts and ideas shared in this post are from an entrepreneurs perspective. I surely...
Generating revenue with a locally branded, digital...
One of the questions I get most from prospective licensees of the LocalUp product and business opportunity is, “how much money can I make with a locally branded restaurant menu guide?” I always answer this the same way - it depends. When evaluating the opportunity in your market, the first thing you need to do is figure out your Total Available Market - in this case, the number of...
