Launching a new LocalUp powered site is a busy and exciting time around the office, but the real challenges fall to the site owner.  Recently Robert Botto, the founder of OwlEats (http://owleats.com) in Glassboro New Jersey, took a few minutes out of his hectic schedule to let us in on some of his experiences in making his site a reality.

Robert grew up working in the food industry.  His family has their own national brand of Italian sausage and restaurant, but it wasn’t until his time at Penn State that he was exposed to LocalUp through LionMenus. After graduation, he jumped at the opportunity to start his own LocalUp site and OwlEats started to become a reality.

When asked about what he thought was the hardest part of launching his site, he responded with a resounding “Time! Adding OwlEats on top of my full-time job has been an interesting venture.” He goes on to recommend that anybody launching a site “should be willing to commit to the time and effort.”

An ideal LocalUp market is a mid-size college town, and Glassboro a city of nearly 20,000, meets that criteria nicely.  Rowan University enrolls over 11,000 students ballooning the city’s population and supporting an abundant selection of restaurants and cafes perfect for a LocalUp site.

Keep checking in on OwlEats over the coming months to see OwlEats grow and mature, and I’d like to thank Robert for taking a few minutes from his busy day.  I’ll close with a final bit of advice from Robert that I think sums things up nicely, “you’re the heart and soul of your site.  You have control over every aspect of the site, make it your site and dedicate the time to develop the site and you’ll reap the rewards.”